Beauty news

W7 Very Vegan makeup launch

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The high street makeup brand w7 have just launched a new, on-trend, cruelty-free cosmetic range and called it ‘Very Vegan.’

The W7 brand provides an extensive range of high quality cosmetics at an affordable price and offers an Ebony Collection for darker skin tones.

Despite the launch of their exclusive ‘Very Vegan’ range, W7 has never tested any of its products on animals and claims that this policy has been strictly adhered to since the creation of the W7 brand back in 2002.

W7 have developed a range of their most popular products and manufactured them accordingly alongside the rules and regulations of The Vegan Society.

The range includes: mascara, HD foundation, eye shadow pallet, highlighting powder, matte bronzer, sheer loose power, liquid eye liner, eyebrow pallet, blusher and lipsticks which are all packaged in a ‘Very Vegan’ white, green and brown casing.

Their products range in price from £5.95 to £14.95 proving a perfect example that high quality, cruelty-free makeup is more than achievable.

We can all admit that we have picked up a beauty product without a care in the world about where it came from, except from how it’s going to look on your face.

It is easy to forget the link between cosmetics and animal cruelty but this needs to change and fast.

The laws regarding cosmetic animal testing are very confusing and complex, meaning that many large brands still conduct brutal tests on small animals to measure their effects.

Cosmetic animal testing has been officially banned in the European Union, Israel and India since 2013, however in other parts of the world there is still a requirement to test on animals.

This means that if companies from all around the world want to sell their products in the huge markets of the EU, Israel and India they will have to abandon testing for cosmetics in order to adhere to their marketing bans.

Unfortunately, a loophole in the law means that some ingredients can still be tested on animals and companies that want to trade in China are required to do so by their law.

Therefore, companies including Dior, Clinique, Elizabeth Arden, Maybelline, Avon, Estee Lauder, Benefit and L’Oreal, among many more, continue to poison and kill animals in barbaric and outdated experiments that attempt to evaluate the hazards of consumer products and their ingredients.

Rats, mice, guinea pigs, rabbits, and other animals are forced to swallow large quantities of a test substance or have harsh chemicals smeared onto their eyes or skin in order to measure their effects.

These forms of torture continue to happen even though it has now been proven that human outcomes often do not mirror that of animals and many non-animal testing methods are readily available and developing.

Many other cosmetic companies have already jumped on the cruelty-free bandwagon including, Charlotte Tilbury, NYX, Tarte, Barry M, Too Faced, Urban Decay and The Body Shop proving the very valid point that causing harm to another life for human vanity is completely unacceptable.

So, next time your makeup bag is running low and you need to repurchase a product, maybe stop for a second and see if you can add to your collection cruelty-free.

To shop all things W7 Very Vegan visit: https://www.w7cosmetics.co.uk/collections/very-vegan

For the ultimate guide to cruelty free cosmetics visit: http://www.crueltyfreekitty.com/about/

Laura Nuttall and Laura Turpin are your health & beauty editors

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