The AW15 fashion ad campaigns to know about.

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Today’s obsession with celebrity culture has filtered into the fashion industry, most notably within fashion campaigns. Where most brands in the 90s opted for models and supermodels to front their campaigns, today celebrity endorsement is rapidly becoming the norm.

Each year around £241 million is spent on fashion advertising through brands attempting to sell a lifestyle that is ultimately unobtainable, but through such endorsements the clear message is “BUY, BUY, BUY” and you too can be equally as rich, beautiful and successful.

Below I’ve chosen a few of my favourites from AW15.


Gigi and Bella Hadid, Kylie and Kendall Jenner, Joan Smalls and Erika Smalls for Balmain:

Balmain’s AW15 campaign is a family affair proving that good genes really do run in the family. Olivier Rousteing, not content with one pair of power sisters, has enlisted the two most influential sibling duos in fashion (The Hadid’s and Jenner’s) along with Joan and Erika Smalls.




Lily Rose-Depp for Chanel

Girl of the moment Lily Rose-Depp has followed in her mother’s footsteps after landing her first Chanel campaign marking her modeling debut. Since her first public appearance at the Chanel Métiers d’Art this doe-eyed dreamy little Depp has been everywhere since and it seems she’s not going anywhere, either.


Rihanna for Christian Dior                   

Dior has made yet another trip to the Palace of Versailles to film the fourth installment of their Secret Garden Campaign. Having been a regular on the front row of their shows, Rihanna finally joins actresses Jennifer Lawrence, Marion Cotillard and Natalie Portman as a Dior girl. The full campaign film is four minutes in length and was filmed by Steven Klein. It shows Rihanna running through the Salon of the Gods and dancing in the Hall of Mirrors, before venturing into the gardens as daylight breaks.

Not only is the film beautifully dreamlike and shrouded in mystery, it features a brand new Rihanna song “Only If For a Night”, altogether creating a truly alluring campaign. Having Rihanna as the campaign girl is nothing short of a pivotal moment for the fashion house, she commented on how it is a ‘big deal’ for her culture, clearly a step forward for ethnic representation.

Rihanna's Secret Garden IV campaign for Dior, shot by Steven Klein.


Georgia May Jagger for Mulberry

AW15 is the start of a new era for the luxury British leather goods brand Mulberry under new creative director Johnny Coca. Despite the new creative direction Mulberry have enlisted a familiar face, Georgia May Jagger, to front the autumn winter campaign. The quintessentially English shoot boasts 70s preppy styling and is shot on the streets of Chelsea, could you get much more British?




Ciara for Roberto Cavalli.

Grammy award winning songstress, Ciara, is following in the footsteps of fellow female hip-hop artist, Nicki Minaj, fronting the AW15 Roberto Cavalli campaign. Having moved on from the archetypal hip hop styling we know and love of Ciara from the noughties, it seemed the perfect time for Ciara to front a high fashion campaign to accompany her more polished and chic look.




Cher and Willow Smith for Marc Jacobs.

The AW15 Marc Jacobs ad campaign does not disappoint when it comes to iconic celebrity women. Following the release of the first two ads, more and more images from the fall campaign have been revealed. It seems that this is the campaign that keeps getting bigger. Having enlisted the help from some of his many famous friends, Jacobs has created a campaign with one of the most diverse age ranges including 69 year old Cher, and 9 year old Betty Lowe (Daisy Lowe’s little sister!!!!).

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Lucky Blue and Pyper America Smith for Moncler

If you haven’t yet come across the Smith siblings prepare to become obsessed. With piercing blue eyes, mops of bleach blonde hair and magnetic good looks it is no wonder these two American beauties have been chosen to front the AW15 Moncler campaign. Shot in Iceland by non other than Annie Leibovitz, the campaign is influenced by Slavic folklore and Russian story telling and is completely immersed in fairy tale qualities…truly magical.



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Words by Lily Pugh

pictures taken from Pinterest.

Jess is your Deputy Editor

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