Designer

Kenzo X H&M

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The highly anticipated annual designer collaboration between high street label H&M and heritage brand, Kenzo, is about to hit stores.

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This collection follows a string of high fashion collaborations for H&M, the first being with renowned designer Karl Lagerfeld back in 2004. As the brand progresses from strength to strength their high fashion partnerships have become a staple of the fashion calendar. Previous collaborations come from the likes of Roberto Cavalli, Jimmy Choo, Lanvin, and most recently Balmain. Each collection has proved to be an immediate sell out, inevitably the upcoming range will follow suit.

Since taking over in 2012, creative directors’ Humberto Leon and Carol Lim have continued to convey the sense of creative freedom long associated with the label, whilst keeping its roots firmly planted within its signature style.  

Displaying Kenzo X H&M.jpg

Displaying Kenzo x H&M Image.jpg

The theme of the collection is diversity which is reflected in the campaign shot by renowned fashion photographer Jean-Paul Goude which features famous faces from all walks of life such as Iman, Chance the Rapper, Rosario Dawson, Ryvich Sakamoto, Chloe Sevigny and Xiuhtezcatl Martinez. The campaign itself preaches inclusivity which falls in line with H&M’s brand philosophy best conveyed by creative director Ann-Sofie Johansson as she professed: ‘’H&M is about diversity. It should be for everyone who wants a piece of it.’’

With a heavy focus on clashing prints and bold fluorescents the collection is unmistakably Kenzo and may perhaps be regarded as not for the faint-hearted. Legendary model, and the face of the campaign, best described the collection by simply stating: ‘’it’s truly Kenzo’’.  The design team have leaned toward a street style which proved popular across catwalks during this season’s fashion weeks. With this in mind the collection stands in stark contrast to last year’s glamorous collaboration from Balmain, with both brands adopting very different approaches. It may be said that this year’s collaboration is more suited to everyday wear than previous collections. However Kenzo’s eclectic designs mean that each look certainly makes a statement.

Despite this, intertwined throughout the maximalist range are plenty of staple items for those who wish to snap up a slice of high fashion yet prefer to adopt a more simplistic style. One of the standout pieces being a simple oversized leather jacket, pared back enough for everyday wear yet  still maintaining the typical Kenzo edge with its candy pink shearling lining.  

But don’t get your hopes too high, even a collaboration with a high street brand features a hefty price tag. Though the concept was present, with prices peaking at £450, the collection is not quite accessible for all. If you do wish for a taste of the high fashion label without breaking the bank, your best bet is the simple printed tee which comes in at a humble £25. However I have a suspicion you won’t be the only one coveting what is one of the few affordable items from the collection.

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The collection launches in select stores on November the 3rd for the lucky few who manage to snag a ticket, however for the rest of us the collection goes live online at 9am.

 

Words by Holly Harper

Holly and Eleanor are your fashion editors

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