Designer

Alexa Chung to launch her own fashion line

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Here at Liberty Belle we have followed the fashionable footsteps of Alexa Chung, from her collaboration with M & S to her documentary series with British Vogue which uncovers the secrets of the fashion industry. Now, she has revealed her latest business venture by announcing the launch of her own fashion label.

The famous model will become the creative director of ‘Alexachung’, which is a contemporary- priced ready-to-wear clothes line coming May next year.

The fact that she has worked on countless fashion projects and with numerous brands, has built up her confidence to start her own business venture. It is set to sell denim, daywear, eveningwear, shoes and jewellery.

She has been a contributing editor to British Vogue for seven years now, so there is no doubt her knowledge of the industry and ability to forecast trends will be put to very good use. The fact that she also has a huge following and is well respected by members of the fashion business bodes well for Chung and makes this announcement even more exciting.

Chung will oversee a six person design team who have worked either in the art, music or luxury fashion industry. The business is in safe hands with Edwin Bodson, former head of atelier at Haider Ackermann, as Chung ‘s managing director. Haider Ackermann is known for his dynamic layering and is often compared to Yves Saint Laurent, Bodson was responsible for the commercial and product development of the Columbian brand’s womenswear pre-collections.

The first collection of Chung’s line will be sold at retailers like Selfridges and Matchesfashion.com. the brand will focus its launches in fashionably famous destinations such as New York, London, Paris and Hong Kong- aiming to introduce a form of special project in each city in its first year.

We are SO excited to see what this fashionista brings, as she is the ‘it’ girl of the fashion world, making even a pair of denim shorts look good.

 

Words by Jessica Davis

Holly and Eleanor are your fashion editors

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